WordPress SEO : Easy And Effective Guide.

wordpress

Introduction :

Do you know over 32% of websites are made of wordpress!!! And day by day the number is increasing.I also use wordpress. Why wordpress users are increasing than other platform? 1st reason is No coding knowledge needed. You can build and operate your website without codes.

wordpress is very easy to use. WordPress is an open CMS ( Content management System ) platform.  You can maintain your website very easily via wordpress . There are a lot of plugin for wordpress which will solve your every single problem. And those plugins will make your website dynamic.

Not only this , WordPress will also solve your SEO problems. WordPress makes SEO more easier. Again This is the magic of wordpress plugins.

Experts say that : ” WordPress is the best SEO friendly platform for both beginners and experts  “

If  you use wordpress properly, SEO will be easy effective . Specially on page SEO.  Only you have to understand what is SEO and how it’s work.

Getting more interest about wordpress? Ok let,s know more about wordpress and wordpress SEO tips.

 

Index :

  • What is SEO and Why SEO is so important?
  • Some Basic wordpress SEO.
  • WordPress plugins for SEO.\
  • Yoast SEO.
  • W3 total cache
  • Add This( Social Share)
  • Google analytics
  • Conclusion
  • Disclaimer

 

What is SEO and Why SEO is so important?

Wordpress SEO

SEO stands for Search Engine Optimization. In my simple word , SEO is a process by which your website will rank in search engine .

Wikipedia said that : ” Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”

Over million Blog are being posted in every single day!! For this google and other search engine use algorithms to rank websites and pages. But those algorithms can’t rank websites automatically. Those algorithms need some data also. For generating those data about your websites or pages you need to do SEO.

That’s why SEO is so much important. With out doing SEO you can’t rank your websites at all. You can  write awesome contents but if don’t do SEO for your bolg , your website will never rank. you will not get traffic.

For this you have to know how to do SEO and how to optimize your websites and blogs for better ranking.If you want to do proper SEO you have learn on page SEO and Off page SEO. Both are equally important. Here we will know about On page SEO with WordPress.

 

Some Basic wordpress SEO:

 

SEO basic.

Before going deep we need to know some basic SEO. This basics can boost up your website’s ranking. Many web site’s owner neglect them. But they are very important. Now we know about those easy, basic but very important SEO tips.

Use of permalinks : 

parmalinks

 

Use “post name” permalink for better ranking. By default wordpress use “Day and name” permalinks. But “Day and name” permalinks is not seo friendly at all. At first look at both post name and Day an name permalink.

Post name permalink : https://hostingtechno.com/wordpress -SEO

Day and name permalink : https://hostingtechno.com/6/4/2019/wordpress -SEO/

Now let’s why post name permalink is SEO friendly and why Day and name permalink is not SEO friendly. When you use day and name permalink means when you use date on url google understand that this post is perfect for only this day or this week. As a result you may get instant boost but in long run this will harm your ranking factor.And when you use post name permalink your blog will remain ever green. To change permalink go to settings > Permalink >  Post name > Save changes.

Extra : Use short and easy to understand url. Take an example :

Long URL : https://hostingtechno.com/Wordpress- SEO -Real- and -easy- guide./

Short URL : https://hostingtechno.com/Wordpress- SEO/

 

Hosting :

 

hosting

Good hosting package is very important. Low quality hosting can damage your ranking. If you buy a hosting that is not enough for your website than you can’t rank.

Imagine , you have a web hosting which is can manage not more than 20 k traffic per month,but you have 22k traffic per month!! Imagine what may happen!!! This will increase the loading time of your website. As we know more loading time means less traffic.

But if you are  new comer , you can use shared hosting. This can maintain your website. But if you have budget than go for cloud or vps hosting.

Use Alt Text :

alt-text

Do you search engine can”t understand images? Yes, that’s true. For this you need to use Alt text for every image. So that search engine can understand the image.

Use alt text related to your image .If you do not use related alt text google or other search engine will to understand your image . This will harm your raking. You know that lot of users do image search. So do not give your image perfect alt text than you may miss some audience.

Internal linking :

 

internal linking

Internal linking means linking your blog post in your other related blog. According to wikipedia ” An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination”

Internal linking is not only important for SEO but also it is important for the better user experience of user.But remember that internal link must be related to your new blog.

 

WordPress plugins for SEO.

plugins

 

you can do anything by in wordpress by plugins. What ever you want to do there is a plugin to help you.Now question is what is a plugin? Well plugin is a software that can be added to any wordpress website and which can solve a particular problem. Only you have to download and activate the plugin.

To download a new plugin go to plugins> Add new > search for the plugin> install> activate. That’s it.Very simple. You can also customize plugin’s settings according to your need.

 Yoast SEO :

yoast

yoast SEO is one of the best and basic wordpress SEO plugin. Yoast SEO is all in one on page SEO plugin. You can easily create SEO friendly content by the help of this plugin .

Focus keyword :

focus keyword

 

Yoast SEO hepls you to use focus keyword properly. You know that focus keyword is one of the main on page SEO factor. Yost SEO will let you know how much your are using the focus keyword and how are using the keyword.

Meta description :

meta

Yoast SEO will also help to write SEO friendly meta description. Meta description .Good meta description can increase your traffic. Because in attracts audiences.

Yoast said that : The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .

Try to write an attractive meta description.

Readability analysis:

readability

Yoast SEO will also help you to analysis readability of your content. So that you can you  make your content more easy to understand and more attractive. It will tell about both problems and solutions.

XML site map:

site map

Yoast SEO will also generate sitemaps fro you. According to wikipedia ” A site map is a list of pages of a web site. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines”

According to me site map is a map of your website pages which helps google to find your website faster.

Submit your website to all search engine:

web-master-tool

 

Yoast SEO will also help you to submit your website in every search engine. You can also do it manually . But using yoast it is more easy.

As you know search engine is the main source of traffic for any websites. We all know that google and bing is the most poplar search engine .There are also some other search engine like yahoo, Bidu .But they are not that much popular. You can submit your website in all search engine .

To submit your website in search engine go to yoast SEO > Webmaster toll > search engine web master tools> generate code>paste the code.

W3 total cache:

w3 total cache

W3 total cache is also a very important for your SEO. This plugin may not boost your ranking directly but very important. This will clean all the caches . That will definitely speed up your website.This will help you by caching, Integrated caching: CDN , Minify, Page, Object,fragment,Database.

To  download and activate W3 total cache go to : plugins > search for W3 total cache > install> activate.

You can also customize this plugin according to your need.

Smush image compression and optimization:

image optimization

This plugin for image optimization . Image Optimization is also  very important for increasing your website’s speed. We have to use a  lot of images in every blog. If you use original images than your website may get slow. Because normally original images are large in size.But if you use image optimizer than the image size will become tiny but image quality will remain same.

Smush image compression and optimization plugin will help you to optimize your images. After using optimized image in your web site you will see the result . Your website will be faster than previous.

To download Smush image compression and optimization go to plugin > Add new> search for the plugin > install > Active.

Add This( Social Share) :

social share

Add this is a plugin which will help your audience to share your contain very easily in just on click. Social media sharing will increase your traffic and rank. Most of us are connected with social media. So it can be very good source of traffic.

Every single day social media is increasing. After google social media is the biggest platform. So we must use the opportunity.To download Add this plugin go to plugins> Add new> Search for the plugin> Install> Activate. You can add all the social media by this plugin very easily.

Google Analytics:

google anylitics

 

Google Analytics is a web analytics service provided by google. This a free service. Google analytics will help you to track your website’s traffic. To use google analytics service you have to have a google analytics account. 

Creating a google analytics is very easy. Only you have to put  your account name , website name , website URL , Your industry , Your time zone. That’s it. 

google plugin

After creating google analytics account you can use google analytics plugin to see live tracking result easy. You can also collect those data from google analytics website. But with plugin it is very easy.

How to download the plugin and connect with google analytics? Well, that’s also very easy. Just go to plugins > add new > search for google analytics > install >  active.

Your google analytics plugin is activated. From side bar click on google analytics > general settings > authenticate with your google account , get the code and paste it.

Now your plugin is connected with google analytics. When ever you log in to your wordpress dashboard you can see those data in your dashboard 🙂

Conclusion :

SEO with wordpresd is very easy specially on page SEO. Because wordpress has tons of plugins. You can customize and optimize  your website very easily in wordpress. 

You have to just know than when and how to use those plugins. If you follow those steps your website will start ranking very soon. Those steps will help you a lot  in improving on page seo.

Disclaimer :

If you follow those wordoress SEO tips you will only improve in on page area. You also need to improve your off page SEO. Both On page SEO and Off page SEO are equally important for ranking. If you miss out any o them your web site will never rank. So you should practice both on page and off page SEO. Both are like oxygen and water for ranking. Your website can not rank without them.

 

 

 

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